Tuesday April 30
8:00am - 4:30pm Registration Open
8:00 - 9:00am Breakfast & Open Table Discussions
9:00 - 10:00am Keynote Session: Urban Game-Changers and the Changing Game of Cities, Larry Beasley, C.M., Founding Principal, Beasley and Associates, Planning Inc.
Larry Beasley will offer a short list of the most significant new directions and disruptions being embraced by cities around the world and describe how these cities are coping with and tapping these game-changers. He will highlight what might be suggested as essential or cool innovations for retail and commercial districts in British Columbia's towns and cities.
10:00 - 10:30am Networking Refreshment Break
10:00 - 12:00pm Mobile Tours - depart promptly at 10:00am
1. Whalley Walking Tour (planning)
2. Central City Tour **NEW**
3. Surrey FAM Tour (economic development) FULL
10:30 - 11:45am Breakout Sessions
1. Retail Apocalypse: Fact or Fiction (Economic Development)
An overview of the current retail landscape amid the digital and Amazon dominated world we live in, including current and future trends and insight into how bricks and mortar needs to adapt in order to survive and thrive.
2. Getting Techy With It (Marketing, Communication & Events)
BIAs are embracing the digital world and adopting new technologies to connect and engage with their visitors. Learn more about apps, augmented reality and free Wi-Fi initiatives.
3. Shifting Modes: What BIAs Need To Know About the Future of Our Transportation Needs
During this session, you will hear from different leaders operating in city spaces and thinking through the future of transportation and the impact it will have on our communities, for better or worse. BIAs will learn about the trends happening now in transportation and how they align with the growing needs of our community members in a shifting landscape of different modes.
11:45am - 12:15pm Lunch & Networking
12:15 - 1:00pm Keynote: Standout Place Branding – Josh Yeager, Bright Brothers and Jenny Starkey, Cherry Creek North BID
Change is constant in our line of work, and when change continually occurs in urban places and spaces, the stories that we tell about them must hold true. But how do you change the narrative of place and what does that entail? For Urban Place Managers, branding a district /place conjures more questions than answers: how much will it cost? How many stakeholder groups do we need to involve and who? How long will it take? What are we actually branding? What is our brand? Will this even make a difference?
1:00 - 4:00pm Mobile Tours - depart promptly at 1:00pm
1. Fleetwood BIA (placemaking & public space) FULL
2. Library/SFU New Building (economic development)
3. City Hall - Special Events (marketing, communications + events) FULL
1:15 - 2:30pm Breakout Sessions
1. The Value of Local Economies (Economic Development)
Small businesses make up 98% of businesses in the province of BC and are integral to the health and vitality of our communities. They contribute to the economic, social and cultural fabric of our neighbourhoods by supporting local economies and employment, providing necessary goods and services, as well as offering gathering places for people to come together and connect. Studies have shown that one of the key indicators for a healthy city is a thriving small business sector. This session will explore recent research around the value of local economies and take a closer look at how specific communities in BC are supporting their small businesses.
2. Media Training Workshop Part 2 Crisis Communications (Organizational Management)
Part 2 of the Media Training Workshop will have a special focus on crisis communications.
3. Safety First: A look at neighbourhood safety (Advocacy)
Safety and the perception of safety is one of the most important aspects of any community. How are cities, police and community based organizations working together to promote safer and healthier neighbourhoods for residents, businesses and visitors alike. This session will highlight three different approaches to safety from communities in Vancouver, Surrey and Downtown Campbell River.
2:30 - 3:00pm Networking Refreshment Break
3:00 - 4:15pm Breakout Sessions
1. Effective Events/Activations at Every Scale (Marketing, Communications & Events)
Activating and animating streets, alleys and plazas is an important aspect of creating a sense of place in your neighbourhood, but can often come with a hefty price tag. This session will explore three different BIA events with different budgets and insights into what works and what doesn’t to host a successful event.
2. Pop-Ups: Friend or Foe (Economic Development)
Pop-Up Shops continue to be a big trend in the ever-changing retail landscape and they come in different shapes, sizes and locations. Pop-ups can be a great way to activate and animate vacant spaces, drive traffic to our streets and provide opportunities for entrepreneurs just starting out to test the market, but should BIAs consider actively adopting Pop-Up Strategies for their hoods?
3. Transforming Neighbourhoods through Art (Placemaking & Public Space)
Art is a powerful tool that creates community engagement and a sense of place, supports cultural, social and political expression and enhances beautification efforts in the public realm. Hear from folks that have successfully used art to transform neighbourhoods.
5:30 - 7:30pm Best in the West Awards & Cocktail Reception
7:30pm Dinner on your own