Monday April 29
8:00am – 4:30pm Registration Open
8:00 – 9:00am Breakfast, Welcome and Networking
9:00 – 10:00am Opening Keynote: Master Talks - Celebrating 30 Years of BIAs
2019 marks a significant milestone for BIAs in British Columbia, as they celebrate 30 years of contributing to the success and vitality of downtowns, main streets and commercial districts throughout the province. 1989 is the year the first BIAs in Salmon Arm, Mount Pleasant and Gastown were formed and since this time, the BIA movement has led to the formation of more than 60/70 associations in BC. From banners, to public art, to festivals, to advocating for policy change, BIAs have made invaluable contributions to the economic, social and cultural fabric in the communities they serve. This panel will highlight 30 years of BIA success, inspiring leadership, works of wisdom and a look to the future.
Peter Vaisbord - introductions
Panel: Patricia Barnes, Gay Pooler, Charles Gauthier and Ken Kelly
10:00 – 10:30am Networking Refreshment Break
10:00am - 12:00pm Mobile Tours - depart promptly at 10:00am
1. Med Tech/Innovation Boulevard (economic development)
2. Phoenix Centre Drug and Alcohol Rehabilitation (advocacy)
3. City Hall (Public Safety)
10:30 – 11:45am Breakout Sessions
1. Build-a-Brand (Marketing, Communications & Events)
If you build it, they will come…or so we hope. This session will explore what is involved in building a successful brand for your BIA beyond just a logo and how it becomes integral to everything you do.
2. Neighbourhood Toolkit: BizMap Case Study (Economic Development)
Bizmap is a powerful tool to analyze and compare key market data at the neighborhood level to help local businesses and communities grow. This session will explore the launch of the Bizmap Project, a partnership between Small Business BC, the City of Vancouver and 16 Vancouver BIAs, as well early results experienced by specific participating neighbourhoods.
3. Media Training part 1 (Organizational Management)
Having the right spokesperson can make or break your story, your objective, and in some cases, your organization. It is vital to ensure the individual representing your brand has clear, concise and powerful messaging. This engaging and interactive session will help you to navigate an interview, get your key messages across and control the conversation before speaking to media.
12:00 - 12:30pm Lunch & Networking
12:30 - 1:00pm Keynote: The Suburbanization of Hip, Michael Berne, President, MJB Consulting
In his Master Talk keynote session Michael J. Berne will examine the recent phenomenon of hip retail concepts and operators expanding beyond their once familiar homes in the urban core and into more suburban settings, transforming the sleepy bedroom community of yesteryear into a more dynamic form that also incorporates aspects of contemporary city life. Starting with an analysis of exactly what is driving this movement, Michael will discuss which kinds of towns are more or less likely to appeal to such businesses and then offer guidance on how districts might be (re)positioned and marketed so as to get their attention.
1:00 - 4:00pm Mobile Tours - depart promptly at 1:00pm
1. Newton Walking Tour (placemaking & public space) 2.. Cloverdale Historical Walking Tour (planning)
1:15 - 2:30pm Breakout Sessions
1. Digital Storytelling and What’s Next (Marketing, Communications & Events)
The realm of marketing has changed so much over the past few years with the emergence of social media and it continues to evolve at a rapid pace. Why is digital storytelling so important for a brand, what are the key ingredients for a successful social media presence and what trends can we expect to see in the near future. Hear from Adrian Harris and Jeremy Inglett, the dynamic duo behind the successful Food Gays account and from the Robson Street and BIAs.
2. Immigration & Integration (Planning)
What makes neighbourhoods unique and authentic is the people that live and work there. Our communities are becoming increasingly multicultural and while this is a positive aspect, there are challenges with integration on both sides often as a result of language and cultural barriers. This session will explore the intricate balance of multicultural communities, the importance of integration and how BIAs can play an important role.
3. Succession Planning (Organizational Management)
Succession Planning at the staff and board level, while vital to an organization’s success, is often overlooked until it’s too late. Move from a reactive to a proactive leadership transition by embedding succession planning into core human resource practices such as recruitment and selection, onboarding, performance management and appropriate documentation.
2:30 - 3:00pm Networking Refreshment Break
3:00 - 4:15pm Breakout Sessions
1. Smart Neighbourhood Redevelopment
A city masterplan is often greater than the sum of its parts. Hear from Don Luymes, Planning, City of Surrey & Rob Blackwell, Anthem Properties (Downtown Surrey BIA Board Member)
2. Public Relations 101 (Advocacy)
Harm Reduction involves policies, programs and practices that aim to keep people safe and minimize death, spread of disease and injury from substance use. A range of support services are available to promote safer and healthier communities. This session will look at specific neighbourhood issues and programs implemented to help address them.
3. Transformation of Unconventional Spaces (Placemaking & Public Space)
Public space plays an important role in our cities and contributes to healthy and happy communities. Public spaces serve as outdoor living rooms for people to gather, connect, play and relax. This session will explore great examples of public space and placemaking.
4:15 - 5:30pm Tradeshow Cocktail Reception
5:30 - 6:30pm Time on your own
6:30 - 9:00pm Dine Around - meet in the hotel lobby at 6:00pm to depart